What is Hailey Bieber worth?

Model and Rhode founder · age 29

Hailey Bieber photo

the estimate

$300M

As of 2026 Estimate confidence low

At $300M, Hailey Bieber sits inside the top 1% of U.S. households, which starts around $13.7M.

How we got this number

The midpoint follows the most recent public estimates and reporting on record. The range is lolopop's uncertainty band, not a disclosed figure. No audited balance sheet, portfolio, debt schedule, contract terms, or tax records are public, so treat it as an order of magnitude.

Forbes· Celebrity Net Worth· DQYDJ

  • Millionaire? Yes based on the $300M estimate
  • Billionaire? No the estimate is 30% of $1B
  • In the top 1%? Yes the U.S. top 1% starts near $13.7M

where the money comes from

Hailey Bieber's fortune took off with Rhode, the skincare line she launched in June 2022 and sold to e.l.f. Beauty in 2025 in a deal worth up to $1 billion — $600 million in cash, $200 million in e.l.f. stock, and up to $200 million in performance earnouts. Forbes notes she split the windfall with co-founders and outside investors, but she continues to lead the brand creatively under e.l.f.

Before beauty, she earned steadily as an IMG-signed model, fronting campaigns for Guess, Tommy Hilfiger, and Ralph Lauren, and more recently Victoria's Secret, Saint Laurent, and a sell-out Gap denim collaboration.

all 9 sources