Florence Pugh Aug 20, 2026 · 2w

Florence Pugh fronts Max Mara's debut fragrance Le Parfum

Florence Pugh is the face of Max Mara Le Parfum, the Italian house's first fragrance, developed with Shiseido and hitting shelves August 24. Elle reports Pugh posed for photographer Mario Sorrenti wrapped in the brand's signature camel coat and calls the tuberose, vanilla and woods scent an 'invisible coat.' In an interview with Elle, Pugh says she chooses a different perfume for every character she plays as part of her creative process.