Del Piero stars in new Maserati GranTurismo film shot across New York

Maserati, part of Stellantis, released a short film on July 19, 2026 featuring Alessandro Del Piero driving the new GranTurismo through a deserted Manhattan. In the campaign, which leans on themes of Italian pride and excellence, Del Piero reflects on 'what pride means, on what a symbol represents,' comparing it to representing Italy.